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Jan

Can your Business function with or without Mobile Application?

Gone are the days when mobile applications were solely meant for a few enterprises. Today, the presence of mobile apps is imperative for every small and medium-sized business. SMBs who have successfully developed mobile apps experience a suite of benefits namely, direct marketing channel, immediate availability to consumers, improved customer engagement and loyalty, strong competitive advantage and better brand awareness.  Read More

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Jan

Why do you urgently need to build a Mobile App for your Customers?

Investing in mobile applications is essential and businesses who understand this are emerging to be the true winners. That is because mobile applications are empowering businesses to do their sales, marketing and service to customers – in the right fashion. To know more on this, check out this blog that discusses in detail, how mobile apps help businesses market, sell and serve customers better.  Read More

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Jan

How to plan and execute your Mobile Strategy?

Mobile applications have become a must for every business. And while the large enterprises have already built mobile app for their customers, small businesses and startups are lagging behind. One of the reasons is the lack of knowledge regarding the right approach to develop a mobile app for customers. In this blog, we have taken up this topic and defined the six steps by which SMBs can plan and execute their Mobile Strategy smoothly. Take a look -  Read More

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Jan

This Year drive forward your Business to New Heights

Every year numerous individuals across the globe start off with their own business ventures. However, very few manage to sustain it well. While business management is not easy, a few tricks up the sleeve helps to tackle the bumps and bruises that come on the way. This blog discusses four such ways that can help any business (regardless of the industry) to keep the roadblocks at bay and maintain double-digit growth every year.  Read More

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Jan

Find the best custom software development company with these FIVE tricks in your sleeve

Hiring a custom software development company can put any business entrepreneur in a dilemma. Reason being that most of them have realized the fact that selecting a vendor solely on the parameter of low pricing can leave their company floating in a situation of plight with failed software deployment and difficult user interface. Consequently, businesses need to find a balance between cost and quality. In this blog, we cite five parameters that every business needs to take into consideration to make the right choice. Take a look -  Read More

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Jan

How can you maintain your customer service edge through social media?

Traditionally, there was just one source that would inform a company about customer service issues. Today, there are a slew of sources that perform the same function. In the midst of these different channel options, social media is unquestionably the ‘highly-used’ medium. Customers have found it as a new and easy way to unleash their frustrations.  Read More

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Jan

How to build a loyalty program for low customer defection?

According to Accenture Research Report (conducted by Janet L. Hoffman and Eric M. Lowitt), the risk of customer defection in the retail sector is about to skyrocket. As they state it – ‘’Customers are intelligent, informed and savvier today. Retailers cannot attract/hold them through traditional approaches. Although customer retention is not a pipe dream, it is expected of retailers to come up with innovative and avant-garde solutions.’’  Read More

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Jan

6 ways to make your employees love you

Before delving into how to become a likable boss – let’s first discuss does being liked by employees even matter? Most of us (who are bosses of course) do not give much effort in making ourselves liked by our team members. What’s the need to do that? We can be effective without being likable, isn’t it?  Read More

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Jan

The Rise of Gamification: Is It Good or Bad?

Gamification refers to creating fun environment in an enterprise through competitive games and contests that will improve employee productivity. It is increasingly becoming popular with companies that are striving to change employee’s outlook towards the organization, infuse positive attitude and increase productivity. Many have adopted it as a part of workforce management. But it is a treacherous territory that requires careful treading. Read More