Build a Great website for your Business with these 7 Tips
Website is the lifeline of every business. It is that critical tool in your arsenal which if designed well establishes your brand, generates sales, drives revenue and demonstrates your expertise to the target audience. But is building a website challenging??
To someone new, the entire process of building a great website can seem daunting. However, if a proper road map is followed, then the process becomes very easy.
Here is a list of 7 tips for building a dynamic website that opens up plenty of opportunities for your business in the online world
1. Develop the website around a Goal
Most business owners get into website building without having firm ideas about what they want in it. Do NOT commit the same blunder because a website without a clear purpose costs time and money without providing any substantial benefit in return. So decide what your website is going to do for you.
Will it be used to provide information to potential clients about your products and services? Or will it be a portal for your customers to buy products and subscribe to your services?
Having a clear goal in mind will guide you on how to develop the website. Going forward you can add additional features to the website, enhancing its appeal and functionality.
2. Build content focusing on your Business objective and Visitors' interest
Content is the king! Develop it around the goal of your website. If you’re main purpose is to sell on your site, write compelling descriptions for your products and services. Focus on your visitors’ interests and address all the possible queries that they will have while browsing through your website. Remember your website has only a few seconds to capture the interest of your visitors. So keep the verbiage attractive but not bragging or boasting.
Emphasize particularly on the homepage and ensure it to be powerful enough to encourage visitors to stay on your website for long. In addition to product and service offerings, make sure your website includes dedicated pages for client testimonials, case studies, client list, company biography and contact information.
3. Go with a Responsive design
Considering the different type of internet-enabled devices used today, your website is required to be responsive. Most of the renowned custom web development service providers offer responsive website solutions. Ensure that the custom web development company you choose is experienced and skilled enough to build a responsive website that provides optimal viewing experience across a wide range of internet-enabled devices (laptop, tablet and smartphone).
According to a study by Adobe, 39 percent of people leave a website if it takes too long to load. So keep a check that your hired custom web development company builds a website that's not just responsive but quick enough to load in a few seconds.
4. Make It User-friendly
According to HubSpot, 75% of people rate 'user-friendliness' as the most important factor in a website. That means if your website is too complicated to navigate, includes clumsy designs and has contents too difficult to comprehend, it will be rated low by your visitors. During the website development process, pay attention to see that your website is made simple and user-friendly.
Include the following elements in your website to improve its usability - simple navigation path, top navigation tabs, breadcrumb structure, proper taglines, concise content and strategic placement of visuals. By all means avoid features and functionalities that can confuse your visitors.
5. Include strong and visible Call to action
Call to Action – if you do it right, your website can work as the best salesman. So include appropriate call to actions in the website that guide visitors what to do next. Increase the visibility of your CTAs by placing them in the menu bar, in a floating sidebar or at the center of the page.
Also state vital pointers to validate the benefits of call to actions. For example, call to actions like 'Sign up for weekly newsletter' or 'Call Now' will have low conversion rates, until and unless you do not inform visitors about the value they will get out of them. So instead of plainly writing 'Sign up for weekly newsletter' or 'Call Now', say 'Sign up for our newsletter to receive latest offers' and 'Call Now for free consultation'. Support all your call to actions with the benefits they provide. This will foster visitors to interact with your website and complete your desired actions.
6. Focus on consistent Branding
Website is the foundation of your business' online presence. So include the same logo and tagline in your website that you apply across other communication channels. This will make it in sync with your overall brand identity. Keep in mind the values and ideas that you want your target audience to associate with your business. Accordingly use colors, texts and images in the website that represent your brand optimally.
7. Embed Social Media buttons into website
Attracting visitors to the website is the first step. The second one is to engage visitors and retain them. Adding social media icons to the website is the best way to do effective engagement with your visitors. It encourages visitors to share stuff about you on social networks which helps you garner social visibility for your brand. So include different social buttons for blogs, products and conversion landing pages. However, do not overdo it. Too many social share buttons can look forced in the website.
A professional, comprehensive website is important for every business. And contrary to popular opinion, designing and developing a great business website is not a headache if certain pointers are considered. Follow the seven key tips stated in the blog and you'll have a website that not just firmly establishes your business' online presence but also brings in revenue!